How to put a link on Instagram to sell products?
Promoting your brand is one of the most effective ways for those who want to sell products and learning to link to Instagram for your the store is important.
The online sales are going so well that Instagram
thought in virtual stores. Created a way to insert product information and
values in posts and Stories.
In 2017, the possibility of entrepreneurs branding their products
on Instagram posts began to be tested in the United States.
Now, Instagram shopping is reaching an international level,
expanding to businesses in 44 countries.
With more than one billion active users, this social network is
emerging as an important space for those looking to promote their brand, relate
to customers and attract new followers on Instagram.
Posts with products marked on the Instagram show:
- An image of the product (photo).
- A description of the product (caption).
- The price of the product (label).
- A link that will take you directly to the
website, where you can buy the product.
Want to know how to sell on Instagram?
So, the first step is to have a virtual store on a website or just
create an Instagram account and make your sales there.
Having an online store can simplify the lives of your audience, as
it allows your customer to see more about the product with one click and, with
just one click, they will be directed to your website to buy that item they
want.
Knowing that, for that, you need to have a commercial profile and
make it clear that your profile is a store so that your audience is already
aware of your business.
Some ways to link to Instagram:
Link in Insta's Bio:
This is the most common way and, for some time, it became the only
way to post links on Instagram. The bio is the profile space intended for
the user's personal and contact information.
All accounts, whether personal or commercial, regardless of the number of followers, can use this space.
It is very common that it is constantly updated, especially in accounts
where the publications are intended to generate traffic. It's the famous
“link in the bio” that you may have read in an Instagram caption.
Link to Instagram Stories:
On a profile with more than 10,000
Instagram followers, tap the anchor button next to the sticker button in
the upper right corner.
The publications are available for 24 hours, but if you need a
link to stay on your profile for longer, just create a highlight and save your
story there.
Instagram Shopping:
Through tools such as product marking and a tab called “Buy” in
the profile, the idea is that discovering and purchasing products on Instagram,
becomes easier.
This functionality has been tested since 2016 by large American
companies and only in the first half of 2018, it reached Brazilian accounts. In
summary, publications can now have direct links to specific products on your
website.
Imagine a clothing eCommerce, for example, that posts a picture of
a model wearing branded pants and a blouse. In the same way that we added
"tags" with the profiles of friends on the photo, this company could
place balloons that take the user to the purchase page of these products.
For those offering products, Instagram Shopping can help a lot to
expand sales.
Having an Instagram profile for your brand is like having a real
online showcase. You have an incredible way to generate desire and arouse
the desire to buy from your target audience. The presence of this social
network also helps to increase your visibility, to bring your relationship with
your audience closer and build authority.
Link to Instagram on Directs:
Direct messages, the famous Instagram Inbox, are also a great
option for those who need to disseminate links. With them, you can respond
to people interested in your business and send the necessary links to
them.
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