Get Famous on Social Media: Step by Step to Becoming an Influencer (2020 Update)
Update: Some new features meant that the article had to be updated and is now up to date for 2020.
There are 3.5 billion social media
users. If you dream of fame and fortune, social media is the easiest place
to grow your fan base and get your name out there.
But achieving social
media influencer status takes hard work and patience.
If you want to know how to get famous on social
media, just follow these simple steps!
Use
your strengths
Personalities make social media famous by
leveraging their strengths and promoting their talent or whatever it is that
makes them unique. First, you need to find out what's up with you that
attracts a fan base.
Do you have a talent or a passion? Social
websites is the better place to encourage this. For example, if you enjoy
acting, create short videos that you can upload to social media.
Funny is an additional good example; people
prefer to look at a fun video and you may simply utilize your comedic abilities
to gain a following.
Host a stand-up video or
build a fun scene.
You can also tweet silly one-liners that
generate retweets.
Your strengths are not limited to
talents. Many social media users really like to follow people who lead
glamorous lifestyles. Are you a supermodel, beautiful? Are you
rich? If so, show yourself on social media!
Choose
the best platform
When you find a unique role or ability to
promote, it is time to get on social media and promote yourself. Ideally,
you use all platforms to address a broad target group. But you will likely
be more successful on one or two platforms than others.
Here is a breakdown of each platform and the
benefits they can be used:
Facebook
Every influencer
should create a Facebook Page,
no matter what niche you are in. It's a broad social media platform that
receives traffic from all demographics.
68% of Americans use Facebook. If you
don't create a Facebook Page and don't engage with other Facebook users on your
personal page, you are missing out on a huge market.
Facebook is usually excellent for advertising
content across multiple platforms. For example, if you are a YouTube
personality, you can upload your videos to Facebook for greater reach and even
generate additional advertising revenue.
Instagram
If you're into visuals, Instagram is your
platform. From photography to extremely engaging videos, Instagram
specializes what your viewers wishes to see.
That also makes Instagram diverse. From
models to affiliate marketers to travel bloggers and photographers - a
multitude of different influencing factors can effectively use the power of
Instagram.
Twitter
Who can have believed that a platform that
needs 140 characters of text might have such an impact on social media users? From
derogatory tweets to intense political discussions, Twitter is the best
platform for your message.
If you're the type of influencer who has
something to say, you'll get the greatest hit on Twitter.
SnapChat
Like Facebook, SnapChat is a diverse social
media platform and is a great way to connect with your followers. Unlike
Facebook, SnapChat has a degree of privacy.
You're only exposed to sending pictures,
videos, and messages to followers, all of which are deleted after viewing.
SnapChat's story feature also helps your audience
tune in to the content you post and seduce your target audience even more.
YouTube
If you want to attract a following with videos
and your unique personality, YouTube is the place to go to express
yourself. YouTube has a billion users and is an excellent website to get a
following.
YouTube also provides a versatile platform for
any video maker or personality to upload their content. YouTube attracts
all creators - from makeup artists who upload training videos to filmmakers
which share their short films with the people of the globe.
With advertising opportunities, YouTube is also
a great way to make a living.
Build
your branding
Now that you have your necessary social media
channels in place, it's time to focus on your branding. Branding is
anything that better identifies your image or presence.
We see branding primarily in companies, e.g.
Target's bulls-eye symbol is synonymous with the large retailer. However,
marketing is a valuable part of your influencer position.
Where do you start First, you'll create a
logo? You can use your logo or watermark on all videos and pictures to
make sure they are unique to your picture. Your logo can be utilized as a
profile photo.
Additionally, all of your content should be
branded so that your audience can associate certain aspects of the content with
your social media.
Some examples include writing in the same tone,
similar images, using a specific color scheme, incorporating a unique aspect of
your appearance, and using the same tagline for all content.
Post
high quality content
Here comes the fun part - posting the
content! However, you shouldn't settle for ordinary content to replenish
your account. You should only be satisfied with quality content.
Your viewers would like to spend engaging and
interesting content. If your content is boring and of poor quality, you
are wasting your time.
Take your time and plan each post. If your
content is visual, such as pictures or videos, edit the content to make it look
nifty and professional.
Even if your content is simple, like a selfie
or a post promoting an affiliate brand, you'll want to plan every detail and
message you want to get across.
Create
a posting plan
Now that you have identified all of the key
areas that will lead you to success, the hard part comes - the constant
posting. To generate an impressive social media fan base, you have to be
an eternal social presence.
What does that mean? It's different for
every influencer. It is recommended that you post unique content at least
once a day. However, this will vary depending on the type of content you
are creating.
For example, it takes less time to take a
selfie and write a compelling caption than it does to shoot and edit a YouTube
video.
While the Instagram influencer can easily post
once a day, a YouTube personality can get away with posting a video once a
week.
How do you organize the time? Create a
content calendar or a posting plan. This schedule will help you plan what
to post and emphasize important details like the caption and even the expected
engagement.
Cooperation
with other influencers
At this point, you are likely to grow your
audience. That is exciting! However, your hard work doesn't end
here. Even if you get your name out there, there is always another
influencer who is more successful.
What do you do then? Are you staring at
her profile with envy? Use your success to your advantage! Work with
other influencers to get their followers.
You can often do this on YouTube. A lot of
YouTube stars attach and make videos jointly.
Those with a certain talent can team up with
like-minded YouTubers and post special content. As an example, if you are
a YouTuber who create videos related music, create a song with one other
popular YouTube musician.
There are times when collaboration is out of
the question. Maybe you are too busy or live far away from other influencers. If
so, stay in touch with them.
Talk to other influencers in your niche and
start a conversation. Attend industry events such as congresses and
festivals. Perform what you can to satisfy other successful influencers
with your manufacturing.
Carry
on - and never stop!
The influencer's life has no beginning, no
middle and no end. The daily routine of posting should never
stop. You should always be working towards something better and improving
yourself in every possible way.
Plus, influencer life is no way up. You
will face difficulties as you go along with the process.
Perhaps you are experiencing a dry season where
your fan base isn't growing or you can't keep your fan base busy. Or maybe
you're experiencing writer's block and can't think of interesting posts.
Do not let these problems discourage
you. Take the small successes to heart and let those successes be what
keeps you alive.
What's the best piece of advice to make sure
you keep going? Set small goals for yourself.
For example, if you have a YouTube channel,
once you reach 900 views, you will aim to get 1,000 views. If you're on Instagram or Twitter, strive to get more
followers. Say you're at 10,000 Instagram followers, pushing for 13,000 followers.
If the bulk of your audience is on Facebook,
watch out for Facebook stats and urge that all engagements stay on an upward
curve.
And don't forget that it takes time to become
an influencer. While there are overnight success stories, these
influencers have still worked persistently to get where they are today. Do
not give up!
More
tips to keep in mind
Did you follow these steps and did not get the
information you wanted? These extra tips will help the improvement of your
social appearance!
Find
new ways to be entertaining.
All influencers are given the same advice, such
as “be entertaining” and “have fun”. But this advice is very
vague. How can you become the influencer that people want to
see? Find new ways to attract a crowd.
For example, if you're a Twitter comedian, step
out of your comfort zone and tell different jokes. See how your audience
is reacting and if you are attracting new followers.
Or, if you are a YouTube reviewer, spice up
your comment and talk about little-known facts and details about the content
you are reviewing.
Stand
out
The first step of our guide was to find the
qualities that set you apart. Standing out goes beyond your
individualistic qualities. What makes you different from other influencing
factors in your niche?
We see that in niches like fashion. Maybe
you focus on a certain type of clothing or style, such as streetwear. Or
maybe you focus on an accessory such as shoes.
You can also use additional skills in your
niche to attract even more followers.
Let's say you love fashion, but you are also an
exceptional writer and contributor to fashion publications. Write special
reviews about different designers, create a personal fashion blog or use your
social media to promote new designers.
This way, your social media is more diverse
than pictures of you being carried by different designers.
Connect
with your followers
So now that you have a lot of followers, are
you ignoring their comments and messages? That's the biggest mistake you
can make. Instead, you should respond to your followers.
Your followers are the means of support for your
social channels. That is why they deserve your greatest
attention. Additionally, your answer will
Learning the basics of marketing
Sure, you might not be running a traditional
business. But that doesn't mean you should ignore the marketing tools
small businesses are using to increase their reach.
We discussed the branding strategy that helps a
company refine its unique personality. But there are other marketing tools
that will help you grow your following as well.
The easiest social media marketing tool to use is hashtags.
People browse hashtags to find new content and
posts in that category. Take a look at what hashtags others in your niche
are using, or find popular hashtags related to your content.
When you have the revenue, invest in paid
ads. Social media networks for example Facebook and Instagram optimize
promotion. These ads appear on various social media channels and help you
increase your reach.
You can also use tools like SEO to increase
organic traffic. This is helpful if you are a YouTube influencer as
YouTube has a comprehensive search engine.
Using YouTube SEO strategies like keywords can
help expand your audience.
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