6 digital marketing strategies to engage on social networks

Being integrated with the changes in the world, and mainly, updated with those that also accompany consumers, are factors that should be included as priorities for companies and brands.

It is extremely necessary to accompany your audience and especially potential customers, in order to be able to meet your needs, desires, requests and, consequently, remain stable in such a competitive market.

It is not a simple task, but with caution, work and analysis, it is possible to be in constant communication with your audience. Currently, it is possible to study and measure the best method of staying connected, having efficient results, and making the brand relevant in the market.

It is an investment that must be constant, and if possible, with daily metrics, to achieve the best result every time. But after all, how to use digital marketing? How to include social media?

In this article, we have separated 6 strategies that will help you engage your audience on your social media. Brands like McDonald's, Netflix, Nestlé, Magazine Luiza, and many others, took advantage of the great rise and tools of technology and internet to increase their revenue and develop a remarkable marketing in the minds of their consumers.

1. Community management

Community management is a strategy designed to create a connection environment, and mainly direct communication between the brand and its consumers, serving as a technique for approaching and interacting with new audiences.

One of the main methods to develop this interaction is to be present on social networks, such as Instagram, Twitter and Facebook, in which the contents are geared to meet the needs, criticisms and requests of customers (or future customers).

Did you know that about 71% of people who have a good experience on social networks, tend to refer the brand to an acquaintance? This data shows us how important it is to have a “friend” profile, willing to answer questions, answer requests, among others.

2. Instant, simple and accessible communication

Social networks are spaces that have a type of fast and direct communication, in which people who interact, soon wait for an answer.

It is important that brands assume this position of "friendship" and simplicity to communicate with users. Intimate and mainly instantaneous communication helps to create a comfortable, reliable environment and develops a relationship of favouritism among consumers.

Companies with the best performance in marketing, prioritize customer service.

3. Advertisements

As already mentioned, many social networks have tools to enhance the dissemination of brands through ads, and the option to generate engagement is one of them.

YouTube, Instagram and Facebook, for example, have different types of goals for their campaigns. In addition, it is possible to use a wide variety of types of segmentation, focusing on age, location, interests and others.

4. Invest in the content

The most efficient method of ensuring not only a follower of the page/profile, but also, that the user remains and interacts with the brand, is through its contents.

These contents can vary between themes (always related to the brand niche), and can be turned to tips, information, curiosities, product benefits, consumer positioning (an opinion about the brand), visual content, among others.

It is interesting, relevant and mostly fun content that will guarantee users' entertainment and, consequently, brand interaction and engagement.

5. Instagram tools and features

Instagram is one of the leading social networks. It is among the most complete tools and has millions of daily accesses. If you want to increase your digital presence, it is essential to have an Instagram profile, as it is through it that users will search for products, opinions, and also personalized content by the brand.

Currently, Instagram provides video tools (Instagram Stories and IGTV), in which various visual content can be explored, from informative videos to tips and suggestions.

6. Design

Social networks are platforms considered 100% visual, in which the investment must be entirely to win the attention and feedback of users. In view of this, it is essential that brands have a quality design, always based on their segment and target audience.

Good creative work is able to hold attention and boost feelings of need, desire and will.

Advantages and how to apply digital marketing?

The advantages of applying the methods present in digital marketing are many, including:

• having a presence in the digital environment, in which any customer or interested in the brand, can do their research and analyze the points, values, services and products of the brand;
• have metrics that enable a sense of results;
• monitor the consumer's purchase journey (enabling advertising aimed at each customer);
• lasting results with content-oriented marketing strategies.

Conclusion

In order to do a good job of digital marketing, it is necessary a market analysis, to know the main data of consumers and target audience, to later define a persona. With this information in hand, it is still necessary to understand where to be present in the online environment, test the best time for your communication, publish good content and always monitor the results.