Keys to creating your own community on Instagram

Key 1

Stop thinking about yourself, the only thing your Instagram profile has to do with you is that you manage it and it is a tool of your business. Start seeing it as a meeting point that you provide to people; to connect with others, creating “noise” around your business and your brand.

Key 2

Your main job is to establish the "rules of behavior”, maintain the purpose for which your profile was created, encourage your followers (think of them as users) and share exclusive content.

Key 3

Set the rules of the game. Make it clear what they will find if they become a follower of your profile and what they will achieve. The type of content they can find and for what purpose. This can be detailed in the description of your biography.

Key 4

Post content (tips, tricks, recommendations, ...) that they can put into practice once they finish reading and that they can check their results in the following days.

Key 5

Inspire them by telling them who you follow, who you admire, who you relate to. Tell them about your weekly goals, explain where they can focus and for what.

Key 6

Explain your way of doing things, how you develop the different aspects of your business, those in which you want to help your community.

In short, make your Instagram profile a source of resources and a meeting point for your audience (people with the same problem looking for a concrete solution). As you do this, you learn about their needs and desires, as well as communicating with them in a space “exclusively yours”.

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